Client
A towing and roadside assistance company operating in a competitive metropolitan area, offering emergency towing, vehicle recovery, lockout assistance, and roadside services. The business relied heavily on Google Maps visibility to generate inbound calls from local drivers needing urgent help.
Challenge
The business had an active Google Business Profile but it was not structured correctly to generate consistent calls. Services were not properly organized, the website lacked dedicated service pages, and the profile was not optimized to signal strong local relevance in Google Maps. Competitors with stronger profiles and better structured websites were dominating the Map Pack results.
Results
After restructuring the Google Business Profile, optimizing the website with service-specific and location pages, building consistent citations, and implementing a review velocity strategy, the business began generating a steady flow of high-intent calls directly from Google Maps without relying on paid advertising.
